LOOK: The Isabel Marant For H&M Collection is HERE
The Isabel Marant For H&M collaboration collection hits stores worldwide on November 14th.
When asked about knockoffs, from which she often suffers, Marant exhales and says in a measured tone: “You are super pissed-off, but if you are not copied, it means you are not ‘the one.’ What I don’t like is that it spreads your style everywhere. Something you are doing gets old in a minute. It takes such time to achieve something well and find the right way of doing things. But what can you do?”
Following her instincts has generally served Marant well. “Usually my favorite is what is going to sell,” she says. “It’s rare that something I really love doesn’t sell. It honestly almost never happens. With the sneakers, I knew it was something. I said, ‘That’s going to be a hit.’ I can feel it when I do something right, and I can feel it when I do something only so-so.” (x)
